the mental
health score

During the halftime break of the most memorable matches in the Brazilian Championship at Maracanã, Medley chose to raise awareness about the significant rise in mental health issues over the past decade, delivering the message in a way that fans could not ignore.

the spokesperson:

fernanda

gentil

One of the most prominent figures
in sports journalism has lent credibility to the message.

creative team

  • Brand

    Sanofi Medley

  • Agency

    Publicis Brasil

  • year

    2025

  • creative director

    Jairo Anderson

  • associative creative director

    Isadora Greiner

  • Copywriter

    Lucy Viana

  • Art director

    Natalia Temer

<<< PREVIOUS: bold the coach | personal project