the mental
health score
During the halftime break of the most memorable matches in the Brazilian Championship at Maracanã, Medley chose to raise awareness about the significant rise in mental health issues over the past decade, delivering the message in a way that fans could not ignore.
the spokesperson:
fernanda
gentil
One of the most prominent figures
in sports journalism has lent credibility to the message.
creative team
-
Brand
Sanofi Medley
-
Agency
Publicis Brasil
-
year
2025
-
creative director
Jairo Anderson
-
associative creative director
Isadora Greiner
-
Copywriter
Lucy Viana
-
Art director
Natalia Temer