artois
ring
Love relationships deserve a toast. Stella Artois transformed its chalice's brim into a symbol of all types of love.
We invited real couples to celebrate their union with a toast, while starring in our films for social media.
Influencers also received Artois Rings as a gift, increasing sophistication around the brand, and pivoting curiosity about the campaign.
videocase
the most efficient campaign in a year
with influencers
power increase
in São Paulo City, the biggest brand distribution in Brazil
lovemark increase
on Social Media
creative team
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Brand
Ambev - Stella Artois
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Agency
CP+B
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year
2022
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executive creative director
Luciana Cardoso
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creative directors
José Diniz and Thiago Lins
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Copywriters
Alan Sá and Lucy Viana
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Art directors
Denis Peralta, Rafael Costa and Victor Meira