the voice
friday
On The Voice Brasil, the quality of your voice defines each contestant’s value. During Black Friday, Medley turned voice quality into a discount on their quality products.
vocal quality turned into discounts.
The better the coach’s musical score, the better the discount offered.
and it didn't stop on tv…
... it went even further on TikTok.
+52k followers
on TikTok
creative team
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Brand
Sanofi Medley
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Agency
Publicis Brasil
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year
2025
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creative director
Jairo Anderson
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associative creative director
Isadora Greiner
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Copywriters
Hannah Aguiar and Lucy Viana
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Art directors
Eduarda Soares and Natalia Temer