the dark
web store
Black Friday is a time for internet scams: IDs and data are cloned and sold on the Dark Web. We released a fake data store to educate people about the risks of the Dark Web, showing how Serasa AntiFraude could help.
the store
It was a fake pop-up store at Shopping Eldorado, in São Paulo. The store contained IDs and documents exposed as sale products, to impress those who had been passing around.
the "commercials”
As a part of the marketing strategy, we released a teaser on YouTube before the store's opening. After that, the official “commercial" was released. Both were starred by a comical character: a masked hacker.
1,000 people visited the store
in the first week
+1m views
on YouTube
+14k views
on Instagram Stories
+11kpageviews
in a week
increased interest
8% organic to 16% paid
creative team
-
Company
Serasa Experian
-
year
2019
-
marketing director
Giresse Contini
-
marketing manager
Matheus Moura
-
Copywriter
Lucy Viana
-
Art director
Daniel Bizanha