the royal
match point
During a tennis championship, the net is the royal princess: everything turns around her. As one of the sponsors of Rio Open Championship, Black Princess needed to reinforce their presence in the event through a strong concept which translate their royalty and boldness.
your royalness, the net.
Fashion is part of the tennis universe. To reinforce Black Princess presence into the event in a stylish way, we proposed a design project based on turning the net into a fashion object.
The project consisted on using the net as material to a fashion bag, as you can see in the following image.
creative team
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Brand
Grupo Petrópolis - Black Princess
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Agencies
Campaign created by WMcCann, executed by LVL
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year
2025
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creative director
Alessandra Pereira
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associative creative directors
Marconi Filho and Vinícius Oliveira
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Copywriter
Lucy Viana
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Art directors
Flávio Tarta and Pedro Batista