a life
in a line
Only 1% of Brazilian people declare themselves organ donors. More than 30,000 people stand for a donation. The families’ acceptance determines the fates of lives that stand a chance to heal. We created a PR Stunt for Hospital Albert Einstein to raise awareness among families.
+10k views
on Facebook, on the first day
+200 shares
on the first day of campaign
+700 likes
on the first day
+1.7m views
on Facebook at the end of campaign
+200k views
on YouTube
creative team
-
Brand
Hospital Albert Einstein
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Agency
Enken
-
year
2018
-
creative director
João Ferraz
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Copywriter
Lucy Viana
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Art director
Diego Rangel